Carl Jeffery’s 1950 Willy’s Jeepster  

My father had been a Willy’s Dealer in Penticton , B.C. for many years. He was also a Packard and Diamond T truck dealer. In l962 he was named "Mr.. JEEP" by the Kaiser-Jeep Corporation. At the age of 14 I had a job at my dad’s dealership running parts, washing parts, sweeping floors and cleaning up. In the summer of 1950 I arrived at my job and there sat a car I had never seen before - a bright yellow JEEPSTER! It was love at first sight and I vowed that when I was old enough I would one day own a car just like that.  

The car, of course, was sold to a gentleman in Summerland, B.C. and a few months later he brought it in to be serviced and being a 14 year old kid I told him how I would love to own that car some day. For the next eight years the car kept coming in for regular servicing and the more often I saw it, the more desperately I wanted to own that yellow Jeepster.  

In the spring of l958, to my surprise, the owner came into the dealership to see me and advised that he was trading the vehicle in on a new Chevrolet Station Wagon. He took me with him to Grove Motors and after he made his deal with the dealership, I went into the office and was advised that they wanted $900 for the Jeepster. By now it had only 40,000 miles on it and was in mint condition. I talked the Chevrolet dealership into holding the Jeepster until 5:00 PM Monday. I had never borrowed money before, so it was no easy task, but the loan was approved and I purchased the car I had been dreaming of for eight years.  

Once I became a family man, the Jeepster was not practical anymore and I purchased a Willy’s Jeep Station Wagon. However, I kept the Jeepster and now 48 years later I still own it and am driving it. It has been used for many family weddings over the years. Also, in 1950, before the original owner took it home, it was used as the Official Judges Car for the 1950 Penticton Peach Festival.  

It has been running well for the past 48 years and has never let me down. It has never been restored. The new top was put on in 2003 and in the winter of 2004-2005 the engine was taken out and overhauled, along with the starter, generator, distributor and clutch. It was a challenge to find the parts - which came from Florida , New Jersey , California and Toronto . A thanks goes to Ian Pike, a fellow VCCC Chapter member, who did the overhaul.  

Over the 48 years I owned this Jeepster, it has resided in nine different garages that I have built to keep it in.  

My wife and I love this "Fun Car"!  We continue to love all vintage cars, trucks and hot rods. But, I must confess however, that I would one day love to own a Packard.

  

WILLYS . . .  

The Allies won WWII with the help of the Jeep. This strange-looking vehicle really was an all-terrain vehicle. It could leap if necessary and even swim. Many regard Willys-Overland as the inventor of the Jeep and the Jeep-Eagle brand that now forms part of the Chrysler and who are the last people to deny this. The reality is that a small-scale American Bantam Company, that built a small Bantam car under license from Austin of England, created the concept. In any event, Willys became world-famous for the Jeep which they made more than 360,000. Ford built 277,896 of them and Bantam a mere 2,500. Willys-Overland also had the foresight in 1950 to register the name Jeep as their trademark. Only Willys continued to build  Jeeps after WWII, both for military and for civil purpose. Farmers in particular found it an excellent general purpose vehicle. An entirely new market was created in 1946 with the introduction of the Station Wagon, which was the first all-steel American estate car. At first these had rear-wheel drive only, but in 1949 a true 4x4 could also be ordered. Up to 1950 the Station Wagon had a four –cylinder GO-Devil engine, but after this date it was fitted with the Hurricane Motor. 

Probably the most interesting post-war Jeep was the Jeepster, which became a real fashion statement in its day. Film stars were pleased to be seen in it. This vehicle was only available as a convertible. The roof and side panels were attached by poppers to the body. The Jeepster shared mechanicals with the Station Wagon but was never made as a four-wheel drive. The customers could choose between the four-cylinder Go-Devil or six-cylinder Lightning Six power units. Of the more than 19,000 Jeepsters that were built, 2,431 of them were fitted with the six-cylinder engine.  

Willys was less successful with building family cars after World War II. The Willys Aero Wing appeared in 1951 with a two-door monocoque body and room for six persons. By American standards, this was a small car to fill in the gap between the Nash Rambler and the larger American cars. A slimmed down version followed the next year as the Willys Aero Lark with six-cylinder side-valve engine from the Station Wagon. The cars were also available with four doors from 1953. There was also a Willys Aero 2600 with monocoque body and similar engine to the Jeep. In 1953, the Willys Corporation became part of Kaiser.  

This meant the end to production of Willys cars. From 1953 only Jeeps were  produced. A new factory was built in Sao Paulo , Brazil in 1960 specially for the construction of Jeeps.

Taken from ‘The Complete Encyclopedia of Classic Cars’ a REBO Production